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Go-To-Market Playbook Generator
Designs an actionable, multi-channel GTM playbook for launching a new B2B or B2C product.
Use Case
Use when launching a new product or entering a new market segment to align marketing, product, and sales teams.
AI Prompt
Act as a growth marketing executive. Build a comprehensive 90-day Go-To-Market (GTM) playbook for my startup. Here are the details of our product: [Insert Product Description, Target Audience, and Price Point]. Define: 1. Our ideal customer profile (ICP) personas. 2. The core marketing channels to focus on (organic and paid) with justification. 3. A week-by-week execution plan from Day 1 to Day 90, detailing launch assets, acquisition campaigns, and referral loops. 4. Key Performance Indicators (KPIs) we must track to measure success. Provide practical, high-impact strategies tailored specifically to our price point and audience behavior.
How to Use
- 1Add your product specs, price point, and target audience to the brackets
- 2Run the prompt
- 3Distribute the generated roadmap to your growth team to begin execution
Example Output
For your launch, our focus during weeks one to four is establishing high-value content hubs targeted at mid-level engineering managers. We will launch targeted outreach campaigns on professional networks and run paid testing on search platforms. Our primary KPI for this phase is demo signups, aiming for a conversion rate of three percent on landing pages.
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