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Startup Unit Economics Calculator
Helps founders model their Customer Acquisition Cost (CAC), Lifetime Value (LTV), and pricing strategy mathematically.
Use Case
Designing a sustainable, venture-scale pricing and acquisition strategy.
AI Prompt
Act as a CFO for a high-growth startup. Help me analyze and structure my unit economics. Here is my current pricing: [Insert pricing], estimated average customer lifespan: [Insert lifespan], current marketing channels: [Insert channels], and estimated marketing spend per month: [Insert spend]. Calculate my estimated LTV, provide recommendations on what my maximum target CAC should be to maintain a healthy LTV to CAC ratio of 3:1, and suggest three levers I can pull to improve my margins.
How to Use
- 1Enter your current financial assumptions into the prompt.
- 2Run the prompt to generate calculated estimates.
- 3Incorporate the strategic margin improvement recommendations into your business model.
Example Output
Based on a subscription price of fifty dollars per month and a twelve month customer lifespan, your lifetime value is six hundred dollars. To maintain a healthy three to one ratio, your maximum target customer acquisition cost must be limited to two hundred dollars. To improve margins, consider implementing annual upfront billing discounts or adding automated onboarding to lower support overhead.
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