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Unit Economics and Pricing Calculator
Models unit economics, LTV, CAC, and optimal pricing tiers for SaaS or marketplace models.
Use Case
Use this to build sustainable financial models and construct monetization plans that ensure profitability.
AI Prompt
Act as a startup CFO. Help me design a pricing and unit economics strategy for my startup: [insert startup details]. Our estimated Customer Acquisition Cost (CAC) is [insert CAC] and we operate in the [insert industry/model, e.g. B2B SaaS]. Calculate and recommend three pricing tiers (Basic, Growth, Enterprise). Estimate the Customer Lifetime Value (LTV) for each tier, assuming an average customer lifespan of 18 months. Recommend a path to achieve an LTV to CAC ratio greater than 3:1.
How to Use
- 1Fill in your estimated CAC, product type, and industry dynamics.
- 2Examine the suggested pricing structure and LTV assumptions.
- 3Refine your baseline assumptions in your financial spreadsheets based on the feedback.
Example Output
Basic tier is twenty-nine dollars per month. Growth tier is seventy-nine dollars per month. Enterprise tier is two hundred and forty-nine dollars per month. Assuming an average customer lifespan of eighteen months and a target CAC of one hundred dollars, the growth tier yields a lifetime value of one thousand four hundred and twenty-two dollars, achieving a highly sustainable fourteen to one LTV to CAC ratio.
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