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ICP and Customer Discovery Interview Designer

Generates a highly targeted Ideal Customer Profile (ICP) and a non-biased, conversational discovery script following 'The Mom Test' methodology.

Use Case

Use this before building your MVP to validate market assumptions and avoid building a product nobody wants.

AI Prompt

Act as a world-class customer development specialist. I am launching a new startup: [insert startup concept]. I need you to construct an Ideal Customer Profile (ICP) specifying industry, role, daily pain points, and budget size. Then, create a set of 10 non-leading customer interview questions based strictly on Rob Fitzpatrick's 'The Mom Test' principles (avoiding hypothetical future commitment, focusing on past behaviors, and uncovering real workflows). Include instructions on how to handle objections or evasive answers.

How to Use

1Provide a brief description of your startup concept in the placeholder.
2Extract the 10 non-leading questions to prepare for your customer discovery calls.
3Follow the behavioral guidelines during your interviews to ensure you gather unbiased data.

Example Output

Your ideal customer profile is Sarah, the Head of People at mid-market technology companies with fifty to two hundred employees. Her primary pain point is manual onboarding workflow coordination. A great question to ask her is: Walk me through what happened the last time a new hire setup went wrong. Avoid asking: Would you pay fifty dollars a month for a tool that automates this?

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