Business & Startupscustomer-discoveryuser-researchlean-startup

The Mom Test Interview Script

Creates a non-biased, highly effective customer discovery interview script based on the famous Mom Test framework.

Use Case

Use this during your ideation or validation phase to talk to customers without getting false positives or polite lies.

AI Prompt

Act as an expert UX researcher and product strategist. I am launching a startup that addresses this problem: [Insert Problem Statement] for this audience: [Insert Target Audience]. Based on the principles of The Mom Test, design a customer discovery interview guide. Provide: 1. Five golden rules for the interviewer to avoid leading questions. 2. A warm open that does not pitch the idea. 3. Eight open-ended, past-behavior-focused questions that get to the truth of their pain points and spending habits. 4. A closing transition to ask for referrals.

How to Use

1Paste your problem statement and target audience into the prompt.
2Generate the script and read the golden rules carefully before starting interviews.
3Use the questions verbatim during your calls and log the qualitative answers.

Example Output

Golden Rules: First, never mention your idea. Second, ask about specific events in the past rather than generics. Third, talk less and listen more. Fourth, ask why they care about a problem. Fifth, look for active workarounds they currently use. Warm Open: Thanks for taking the time to chat. I am researching how independent service providers manage their daily operations and fuel tracking. I want to learn about your workflow to see what the biggest challenges are in your industry. Interview Questions: One. How do you currently track your daily route expenses? Two. Walk me through the last time you had to calculate your fuel efficiency. Three. How much time did that take you? Four. What tools did you use to make those calculations? Five. How much do those tools cost you monthly? Six. Why did you choose those tools over other options? Seven. What is the hardest part about managing your delivery routes? Eight. When was the last time you looked for a different solution to this problem? Referral Ask: Who else do you know who struggles with route management that I should speak with next?

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