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The Mom Test Customer Discovery Script Creator
Generates bias-free customer discovery interview scripts based on Rob Fitzpatrick's 'The Mom Test' principles.
Use Case
When validating a business concept with real users to ensure you get honest, actionable data instead of false validation.
AI Prompt
Act as a user research expert specializing in Rob Fitzpatrick's 'The Mom Test' methodology. My startup is building: [Insert Startup Concept] to solve this problem: [Insert Problem] for this specific user group: [Insert Target User]. Generate a complete customer discovery interview script. Ensure all questions are entirely bias-free: do not ask if they like my idea, do not ask what they would do in the future, and do not pitch the product. Instead, construct 5-7 open-ended questions that focus solely on their past behavior, actual spending habits, and current concrete workflows. Include instructions on how to steer the conversation if the user starts giving hypothetical praise.
How to Use
- 1Fill in your product concept, problem, and target demographic.
- 2Run the prompt and export the script into a Google Doc.
- 3Use this script to conduct 10 customer interviews before writing any code.
Example Output
To validate your freelance bookkeeping software, ask these past-focused questions. First, tell me how you handled your business taxes last year. Second, walk me through the step-by-step process of how you track your receipts right now. Third, what was the hardest part about that process last month, and what did you do to solve it. Fourth, how much did you spend trying to fix that problem. If the user says your idea sounds amazing, say thank you and redirect by asking when was the last time they spent money on a similar tool.
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